WHERE DO WE BEGIN WITH AUDIO BRANDING?

The creation of any audio identity begins by gaining a deep understanding of the brand, its consumers and its competitors. Using this knowledge we can create a toolbox of sound, music and voice which matches a brand’s personality; a whole audio ecosystem, elements of which can be used to convey a unique and distinctive image to its audiences, wherever they may be.

CREATIVE TESTING

We recommend all our clients to adopt a long-term view of sonic branding. In fact, the life of any brand sonic should be five to ten years. It should evolve over time to keep it fresh too, just like visual branding.

To ensure the branding is as effective as it can be, we recommend testing it before implementation in The Trisonic Lab™. This allows us to test options against each other, and against competitors’ branding.

sonic branding

We can help you set up a unique sound for your brand. This way every time a (potential) customer hears this sound he or she is instantly reminded of your brand.

Scientific research shows that using the right kind of music in your campaigns is crucial, because with music you can speak directly to the heart of your potential client.

AUDIO BRANDING IMPROVES RECALL

“BRANDS USING MUSIC ALIGNED WITH THEIR IDENTITY ARE 96% MORE LIKELY TO BE REMEMBERED”
A brand with a unique audio identity is more likely to be remembered than one which doesn’t. Music is particularly powerful in triggering the parts of the brain which process memory and emotion. We work with the best composers and musicians in the business to create sonic identities which contain that all-important ‘earworm’ to form an emotional connection with the listener and optimise brand salience.

We’ll guide you through the whole process of devising an audio strategy, adapting and applying your branding consistently across all relevant touchpoints and over time, and helping you draw up a set of audio brand guidelines.

HOW MUCH DOES AUDIO BRANDING COST?

The cost of your sonic branding will depend on a number of factors, including the complexity of the music and its instrumentation, the voice or voices used, the number of elements and mixes we produce, and where and over what period of time you use it. We provide bespoke quotes for every audio branding project, so call us to discuss your requirements.